![]() Certain information might be skipped in the mail merge process, often due to incorrect formatting or improperly delineated column names. Standard formatting options - like bold text, underlining, and italicization - are a headache for mail merge. But, if you are using outreach software, you can have a fallback value, such as “Hello there,” in the event you are missing a contact name, and the email will send and not look off. So if your merge field says ,” and you don’t have a first name for the contact, you might have a blank space in the mail merge.
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